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I help makers & creative entrepreneurs use digital analytics to understand where they are, how they got there and what to do next.

Articles & How To Guides

Google Analytics 4: the what, when & why
Google Analytics 4: the what, when & why
UTM Campaign tags: marketing pixie dust that you control!
UTM Campaign tags: marketing pixie dust that you control!
Privacy Laws + Makers
Privacy Laws + Makers
The Secret of Professional Analysts is Segmentation (and it’s easy!)
The Secret of Professional Analysts is Segmentation (and it’s easy!)
Set up Google Analytics 4 for your Etsy shop
Set up Google Analytics 4 for your Etsy shop
Track your ads with a Paid Social Channel in Google Analytics 4
Track your ads with a Paid Social Channel in Google Analytics 4
Backup your Google Analytics data before it disappears
Backup your Google Analytics data before it disappears
Connect Google Analytics 4 (GA4) to your ecommerce platform
Connect Google Analytics 4 (GA4) to your ecommerce platform