I help makers & creative entrepreneurs use digital analytics to understand where they are, how they got there and what to do next. Start learning with my free articles Articles & How To Guides Google Analytics 4: the what, when & why UTM Campaign tags: marketing pixie dust that you control! Privacy Laws + Makers The Secret of Professional Analysts is Segmentation (and it’s easy!) Backup your Google Analytics data before it disappears Backup your Etsy shop’s old Google Analytics data for free Set up Google Analytics 4 for your Etsy shop Track your ads with a Paid Social Channel in Google Analytics 4